The following video, produced by Microsoft and available on YouTube, first appeared in 2008. It was revolutionary then and it is still a great illustration of how marketing must change to remain relevant. One-way dialogue and shouting your messages just don’t work anymore. Modern marketing is about creating a relationship with consumers, and providing educational, informative content. At Kocina Branding & Marketing Companies we help our clients develop helpful content, and then communicate with their customers through multiple channels including traditional and new media.
As a marketer, I am a big fan of presentations about best practices. They are a great shortcut for learning and people are usually pretty honest about their experiences both good and bad. I went to a presentation recently about market research. The presenter, a marketer from a large company, talked about her process for understanding customer needs. She described how they went into homes, interviewed people, and how they drew conclusions from a mountain of data. They gained valuable information for product development. It was a very good presentation.
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