Today’s web is all about being social. One small way you can do that is to let people know who is talking — to put a face with that name. This small touch can turn a stale stream of statements, questions, and answers into something that feels more like a conversation between real, living people. So, how do you do that?
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I find that there is a ton of information online that interests me, and it’s usually a battle to organize it and make it easy to get to. One way I’ve done this is to use RSS feeds to read websites. I recently got an iPad, and this has renewed by interest in RSS because it’s an ideal way to consume news on this device. RSS essentially turns the news/info gathering process from a “pull” to a “push” activity. Instead of going to various websites to read, content feeds are pushed to me. Ok, great. But, what exactly is RSS and how do I use it?
As more and more of us get smartphones and pocket cameras, there are more opportunities to capture video than ever before. Video can be a powerful means by which to inform and educate potential customers about your products and services. You can grab a quick testimonial from a recent customer, or maybe capture some video of your products in action. Your MarketSmart Powersite is an important means (or maybe your primary means) by which you generate business, so it’s an ideal place to put this video. But just because video is easy to capture doesn’t mean that it’s easy to do well. Here are some tips for recording better video when in the field, specifically addressing the use of phones and small video recorders.
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