What is Pinterest?
Pinterest is a fast-growing social media site that allows users to create an online image collage, called a “board“, that users share with their friends and other Pinterest users. While browsing the site’s addicting content, you can “pin” anything you see to any of your boards and add comments, Facebook ‘likes’ and share your activity with other social sites.
We love getting emails like this one. Thanks Dan – I am always here to help.
I just got the update from Cynde Bock who heads up our MarketSmart Strategy Lab classes that we are filling up for this Thursday’s free class on planning for social media, but there are still some seats available. Running social media channels requires a solid content stream. We walk business owners and marketing directors through the process of planning out their communication processes and content marketing strategy. Learn more about this class online at: http://www.publicity.com/classes/creating-a-social-media-plan/
Is it summer yet? Seriously, we have another two to three months of this drab and dreary weather to sit through? Ugh. I shouldn’t complain too much though. This winter so far has been unusually warm and snow-free, but I can’t wait to say adios to my winter jacket and gloves, and push them to the back of the closet for six months. For now, the best way to get rid of the winter blahs is to start getting a plan together for my summer media pitches. Here is my two cents’ worth of advice for getting your summer story lines together.
There are those seasonal stories that all media outlets cover every summer: Memorial Day and 4th of July celebrations, summer grilling, ways to beat the heat, vacation travel, etc. These story lines can get stretched pretty thin, so now is the time to start thinking about how your company or product can offer a new or unique approach. The media will appreciate the effort, and will be more likely to want to use your fresh idea on a characteristically lackluster story.
Also think about how your company will fit in with topics that will be hot this summer. The London Olympics will be popular, as will the Presidential race. But what about the weather? Will our mild winter have an affect on summer events or activities in which you are involved? Or what about your company’s economic outlook? Unemployment has gone down the last two months; what can that mean for your business?
Here’s another bit to keep in mind. From my experience as a news producer, I can tell you that there is one big angle the media absolutely loves: human interest stories! Do some digging around the office. Does your CEO have a dynamic personal story about how the company was created, or how he/she overcame obstacles to achieve a company goal? Take a look at testimonials and see if one of your customers has a great story to share about how your product helped their life.
If you have a great story angle, but need help pitching it to the media, give us a call. We’ve got contacts at most every media outlet.
Our publicist team is in possession of some great insider information that will significantly improve our ability to get our clients coverage in those popular, top-tier national magazines!
We produce two expos targeting consumers in the baby boomer and senior markets. These are growth markets with tremendous sales potential for many product categories, and yet with social media being the hot trend, some marketing managers erroneously believe that face-to-face marketing is obsolete.
Last month Mike Danielson, director of Media Relations’ Health & Medical Division, was invited by one of our clients to spend a week in Kuala Lumpur, Malaysia where he spoke before a prestigious gathering of natural nutritional ingredient researchers and manufacturers. For most of these highly placed experts, it was the first time in their careers that someone had explained how we use their work in the lab as a basis for marketing campaigns to help launch and properly position new brands.
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When securing event PR, don’t merely limit your efforts to the pre-event coverage. Offering a wrap up story to the media is a great opportunity to boast about your success, and to begin drawing exhibitor/sponsor participation for next year.
With Christmas now three days away, I can finally breathe a sigh of relief. All my holiday shopping is done, presents wrapped, and cookies made. I’m sure almost everyone else will agree with me when I say I don’t want to have to step foot in another shopping mall for a very long time! Now it’s time to relax, reflect on a very crazy 2011, and set my goals for 2012.
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Cause marketing has been defined as a mutually beneficial collaboration between a corporation and a nonprofit in which their respective assets are combined to:
Step 1: Web Planning Kit
Download our Web Starter Kit with our Site Planning Workbook, MarketSmart Guidebook, Post-Launch Services Agreement, Communication Architecture Infographic and More to help you get started with your new Web site or support for your current one.Follow Us
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