Did you know that 85 percent of social media users say companies should not only have a presence on social media, but they should also interact with their audience? This means you shouldn’t just be writing posts: you should be reaching out and connecting with your fans. Here’s a few ways to do just that:
Back in October, I put together a tutorial video answering a client’s question about how to add tabs to their business’ Facebook profile. In the video, I talked about how Static FBML is Facebook’s most-used tool for creating tabs. I also mentioned that Facebook will be dropping FBML at the end of the year. Well … it’s almost the end of the year.
Last month, I posted a blog about a local coffee shop that wanted to know how they could allow their customers to order and pay over their phones. The manager of The Buzz Coffee and Café asked about mobile application development and if it would be the route to go for something like this.
Blogging for marketing is not much different than blogging just for fun. In both cases you are branding yourself, even if you don’t know it. We want our clients to get a good return on investment for their social media efforts, but for this happen there are a few things that professional bloggers should keep in mind:
Today’s web is all about being social. One small way you can do that is to let people know who is talking — to put a face with that name. This small touch can turn a stale stream of statements, questions, and answers into something that feels more like a conversation between real, living people. So, how do you do that?
You need an avatar, or profile picture. Continue reading
We are huge fans of editorial calendars over here at Checkerboard. For those who aren’t familiar with editorial calendars, they are a tool that bloggers use to establish a posting schedule. They also include the topics (which are brainstormed prior to) that each post will cover. Not only do they ensure that our content is fresh and timely, they also keep us posting content in a consistent manner. Editorial calendars are a critical part of any business’ social media strategy and we encourage all our clients to use them to manage content and maintain a schedule for blog entries and social media posts. Some clients use Google Calendar; it’s free and pretty easy to use.
A: Yes.
I met with Jason last week and he asked me to look into a question he received during his last Social Media Planning Class at our office in Burnsville. One of the business owners among the class asked how much the 55+ crowd is using social media, Facebook specifically. Well, Jason gave me his two cents and sent me off on an assignment to study the older (wiser?) bunch’s usage of these new mediums. What I found out got me thinking about the impending friend request I am bound to get from my mother soon; considering all my aunts, who are all in their 50s, are already on Facebook I know it’s just a matter of time before my mom jumps on the social media bandwagon. The research I found told me something huge, though: It’s not just me who should be worrying about what to do when my mother decides to Facebook friend me…it’s everyone. The facts show that more baby boomers than ever before are joining the Facebook community.
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I would like to take a moment to introduce myself. My name is Ashley, and I am the newest addition to the Checkerboard team. As the Project Coordinator, I ensure that our communication channels are always open and that the Checkerboard crew is readily available to meet your needs. I am committed to getting your requests into the team’s hands, and making certain those requests are completed in a timely manner and done correctly. I am excited to meet you, talk to you soon!
If you need Jason, Jen or any of our team, let me know.
(612) 798-7244
ajilek@checkerboard.com
Tracking online advertising for your new website is an easy way to find out which marketing campaigns are working and which aren’t. The great thing about MarketSmart PowerSite packages is that they come with tracking to help determine how effectively your marketing dollars are being spent. It’s important to know how to set up and use tracking tools in Google Analytics when you start advertising with outside sources, so I’ve walked through the process in the video below. I’ll show you how to use simple tracking tools like Google URL Builder and how to link Google Analytics and Google Adwords accounts.
Our office is in Burnsville, MN and right across the street is the best little coffee shop around. Each week Jennifer, my project manager, and I meet at the Buzz Coffee and Cafe before the sun comes up to work on the business (as opposed to in it). We have been going there for years, and really enjoy the atmosphere and the staff. This Wednesday the owner asked me an interesting question.
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