Reach and Teach® Product Promotions

Here is a link to a wonderful article about how businesses are able to utilize Facebook and Twitter.

Word of Mouth Marketing

Moonfruit offered 11 Macbook Pros and 10 iPod Touches to celebrate its 10th anniversary. To qualify, contestants had to send a tweet using the hashtag #moonfruit. One month following the completion of the contest, Moonfruit site traffic was up 300 percent and sales increased by 20 percent — all with a meager investment of $15,000. The company also realized SEO benefits, by landing on the first results page of Google for “free website builder.”

Source:  Brian Solis

I really believe that this article exemplifies how powerful social media can be for businesses.  The marketing world is in the dawn of a new age, and with these new avenues to reach people when and where they want to be reached, results can be outstanding.

Tags: Content Marketing, Facebook, iPod, SEO, social media, Strategy, Syndication, Twitter, Wordpress

About the Author:Jason Kocina

Jason is President of Checkerboard Strategic Web Development, a company he has helped build from the ground up since 1995. Using his extensive experience in design and development as well as marketing, Kocina specializes in bridging technology and business by connecting clients’ needs with technological possibilities. Follow him on Twitter @jason_kocina.