A few good rules of thumb during your interview.
- Smile into the phone or camera while speaking to instantly create a more positive tone in your voice.
- Focus on 1-3 key messages, and include the Web site and client and/or product by name to provide the reporter’s audience with more information.
- Don’t wait for the perfect question – find ways to insert your key message into the conversation.
- Answer questions concisely to be quotable, and make your point quickly.
- Be naturally expressive, keep your voice strong and confident, and don’t rush – have fun!
About the Author:Lindsay
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