From Kocina Branding & Marketing Companies – "The Non-Advertising, Advertising Agency"

Around the Shop

What we are up to.

Turnout good for our Creating a Social Media Plan class today

We provide several classes to the community about preparing for and getting the most out of social media.  Social media isn’t going away, it is only getting stronger.  This class attempts to prepare business owners and marketing managers to make social media part of their normal processes, to stay connected with their customers and prospects, and ultimately drive revenue.   We have a full room this morning and the questions are insightful.  For those that attended, if you have any questions you didn’t get a chance to ask, use the comments area below to ask away.  We will answer them through our content streams in the weeks to come.  Thanks again!

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Congratulations to Mike Danielson, Media Relations’ director of Health and Nutrition Division. His article, Why Social Media Marketing Must Follow Old Media Rules, was named Readers’ Choice by RainToday.com, a top sales and marketing resource website.

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Social Media Preppers: This Class in Burnsville is for You!

I just got the update from Cynde Bock who heads up our MarketSmart Strategy Lab classes that we are filling up for this Thursday’s free class on planning for social media, but there are still some seats available.  Running social media channels requires a solid content stream.  We walk business owners and marketing directors through the process of planning out their communication processes and content marketing strategy.   Learn more about this class online at: http://www.publicity.com/classes/creating-a-social-media-plan/ 

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Albert Einstein defined insanity as, “Doing the same thing over and over again and expecting different results.” In this economy, you need to make sound, rational marketing decisions or risk the health of your business. Our MarketSmart Academy classes are designed to help mid-sized business owners and marketing managers of larger corporations capitalize on current trends, and maximize their use of budget-friendly promotional channels.

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How much time do you spend keeping up with social media marketing trends? What new tools can help you make the best use of your time? What are the “must haves” for your 2012 strategy? MarketSmart Academy presents its Creating a Social Media Plan class on Thursday, December 8 from 8 a.m. to 9:30 a.m. Register online now to get started on your 2012 plan.

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Social Media Breakfast: Real-Time Mobile with a side of bacon

Our team will attend the Minneapolis/St. Paul Social Media Breakfast hosted by Thomson Reuters on November 18 to learn about real-time information. Mobile devices are a constant in daily life for more than just communication; they allow us to find places, check our bank accounts, order meals and make purchases. So how is this real-time information changing the world?

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Guest presenter brings insight discovery to MarketSmart Academy Marketing Research 101 class

We’re thrilled to announce that Jeri Meola will lead our next MarketSmart Academy class Marketing Research 101. Jeri is an accomplished businesswoman dedicated to helping companies discover and implement their ‘Voice of the Customer’ insights. Register now for this class to be held on Tuesday, November 15.

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Social Media Breakfast: bacon and community management

Some of our social media team will attend the Minneapolis/St. Paul Social Media Breakfast on October 28th to learn about the evolving role of community management. The featured speakers are Meg Knodl, a communications and community engagement librarian, and Lisa Grimm, a Digital Brand Manager and Social Media Strategist for the Mall of America.

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Stay ahead of social media trends and set your strategy with our MarketSmart Academy class

Several new business-friendly social media tools were launched in the last month. If you’re ready to stay on top of the changing social media game, you need to attend the MarketSmart Academy class Creating a Social Media Plan on October 27 or November 17. Register now and discover the latest trends and tools for marketing your business online.

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MarketSmart Academy class helps you set the framework for your promotional activities

Back by popular demand: Developing a Brand Playbook, a MarketSmart Academy class that will help you determine your promotional strategy and choose tactics that have a big payoff. We hope to ee you Tuesday, October 25, 8:30-10:30 a.m. Act now to reserve your seat!

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