Often the biggest problem customers have with social media, and with search engine optimization (SEO) through blogging, is they don’t know what to say. Our local business starter pack is designed to give businesses a jump start into their SEO, social media and email marketing programs. We start with a simple content schedule centered around our clients’ daily routines. Continue reading for content ideas.
With a schedule like mine, how do I find time to market my business online?
Expos are one of the best opportunities for personal selling. Become more efficient at reaching expo attendees with new ideas and practical tips from the MarketSmart Academy Expo Marketing 101 class. Sign up now for your seat at either the October 26 or November 9 class. Both classes will meet 8:30-10:30 a.m.
Before you start talking with your new prospects, get to know your clients. Who are the ones you love to work for? One of the first things we go over in our site planning is a definition of your target market and sub-markets.
Lately, marketing tactics have gotten a lot more complicated. I am constantly focused on every aspect of online marketing from the infrastructure and toolsets to the documentation needed and the talent used. If you are like most of the people I talk with, your marketing plate is uncomfortably full. But if you have a few minutes I would like to share with you what we do to help our clients plan for, and execute, marketing more efficiently using the powerful toolset that business owners and marketing directors now have at their fingertips.
I got a request to show some samples of how you can set up content chains around your daily activities. When you use your site as the source of approved content about your company it can serve three purposes: Site, Search and Social.
We don’t just build websites; we build communication channels between our clients and their customers, prospects and target market. These sites are meant to be driven by sales, marketing, public relations and customer support teams to manage customer-facing communications with their clients and prospects. Depending on your content commitment, you will find that having help will allow you to bring your vision to life more rapidly. Start with your internal staff and fill the gaps with experts where needed. Continue reading
With our MarketSmart system, we have tried to limit the number of platforms in which my team specializes to maximize the value of our staff’s time with our clients. Our primary focus is on the tool sets that carry our customers’ messages such as websites, social media, email marketing and app development. Our core system comes with the tool set to develop lead generation funnels, but we also have clients who are driving traffic to buy immediately online. We have integrated our system into many preexisting shopping cart platforms, and we are still trimming down the options.
Our initial ecommerce pack is a low-cost solution to jump start your online sales programs. We give you the ability to control your product line and take orders. Here are the current platforms we are exploring. Each has slightly different feature sets:
I’m often asked why we choose WordPress as the publishing platform for our PowerSites. WordPress is great because it allows us to build the infrastructure that carries our clients’ messages according to their communication strategy or social media plan. Not only is the system scalable and flexible, it provides our clients with a hub for their social media activity.
I have had this image on my desktop for a while now and it seems everyone that sees it wants to have it on their computer. I like the way it illustrates a lot of concepts surrounding social media and how we communicate today.
Step 1: Web Planning Kit
Download our Web Starter Kit with our Site Planning Workbook, MarketSmart Guidebook, Post-Launch Services Agreement, Communication Architecture Infographic and More to help you get started with your new Web site or support for your current one.Follow Us
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