http://www.marketsmartsites.com From Kocina Branding & Marketing Companies - "The Non-Advertising, Advertising Agency" Mon, 14 May 2012 14:00:49 +0000 en hourly 1 http://wordpress.org/?v=3.3.2 http://www.marketsmartsites.com/blog/ideas/10-ways-to-get-your-brand-fan-base-started/?utm_source=rss&utm_medium=rss&utm_campaign=10-ways-to-get-your-brand-fan-base-started http://www.marketsmartsites.com/blog/ideas/10-ways-to-get-your-brand-fan-base-started/#comments Thu, 08 Mar 2012 20:45:55 +0000 Jason Kocina http://www.marketsmartsites.com/?p=7127 Whether your fan base is just starting out, has been steadily growing for years, or is facing a lull in growth, these tips will get your fan base active and growing again. When it comes to social media brand supporters, make sure you focus on the quality of the people and not just the quantity. Thousands of fans may make you look popular but if most of them aren't interested in your brand, aren't buying your product, or are comment robots, you may as well be tweeting to an empty room. Here are 10 things you should do to get your fan base started.]]> Whether your fan base is just starting out, has been steadily growing for years, or is facing a lull in growth, these tips will get your fan base active and growing again. When it comes to social media brand supporters, make sure you focus on the quality of the people and not just the quantity. Thousands of fans may make you look popular but if most of them aren't interested in your brand, aren't buying your product, or are comment robots, you may as well be tweeting to an empty room. Here are 10 things you should do to get your fan base started.]]> http://www.marketsmartsites.com/blog/ideas/10-ways-to-get-your-brand-fan-base-started/feed/ 0 http://www.marketsmartsites.com/blog/ideas/promote-your-brand-through-pinterest/?utm_source=rss&utm_medium=rss&utm_campaign=promote-your-brand-through-pinterest http://www.marketsmartsites.com/blog/ideas/promote-your-brand-through-pinterest/#comments Tue, 21 Feb 2012 18:00:24 +0000 Jaclyn http://www.marketsmartsites.com/?p=6959 What is Pinterest? Pinterest is a fast-growing social media site that allows users to create an online image collage, called a [...]]]> What is Pinterest? Pinterest is a fast-growing social media site that allows users to create an online image collage, called a [...]]]> http://www.marketsmartsites.com/blog/ideas/promote-your-brand-through-pinterest/feed/ 0 http://www.marketsmartsites.com/blog/ideas/why-your-business-needs-a-linkedin-company-page/?utm_source=rss&utm_medium=rss&utm_campaign=why-your-business-needs-a-linkedin-company-page http://www.marketsmartsites.com/blog/ideas/why-your-business-needs-a-linkedin-company-page/#comments Wed, 24 Aug 2011 18:00:34 +0000 Jaclyn http://www.marketsmartsites.com/?p=4503 Best known as the place to go for job hunting and company networking, LinkedIn is making a name for itself as a professional content marketing platform. Their new ideas easily and brilliantly integrate LinkedIn to your own blog and company website. Better yet, they have revamped their 2008 feature of Company Profiles and launched new Company Pages. This catapults LinkedIn into an intelligence-gathering tool for individuals and a free marketing tool for businesses to grow brand awareness and attract new employees and customers.]]> Best known as the place to go for job hunting and company networking, LinkedIn is making a name for itself as a professional content marketing platform. Their new ideas easily and brilliantly integrate LinkedIn to your own blog and company website. Better yet, they have revamped their 2008 feature of Company Profiles and launched new Company Pages. This catapults LinkedIn into an intelligence-gathering tool for individuals and a free marketing tool for businesses to grow brand awareness and attract new employees and customers.]]> http://www.marketsmartsites.com/blog/ideas/why-your-business-needs-a-linkedin-company-page/feed/ 2 http://www.marketsmartsites.com/blog/ideas/promote-your-company-with-infographics/?utm_source=rss&utm_medium=rss&utm_campaign=promote-your-company-with-infographics http://www.marketsmartsites.com/blog/ideas/promote-your-company-with-infographics/#comments Wed, 27 Jul 2011 16:39:53 +0000 Checkerboard http://www.marketsmartsites.com/?p=4769 If you work for a mid- to large-size company, chances are you have a wealth of communication pieces. It’s essential [...]]]> If you work for a mid- to large-size company, chances are you have a wealth of communication pieces. It’s essential [...]]]> http://www.marketsmartsites.com/blog/ideas/promote-your-company-with-infographics/feed/ 0 http://www.marketsmartsites.com/blog/ideas/distribute-and-track-your-in-store-coupons/?utm_source=rss&utm_medium=rss&utm_campaign=distribute-and-track-your-in-store-coupons http://www.marketsmartsites.com/blog/ideas/distribute-and-track-your-in-store-coupons/#comments Thu, 23 Jun 2011 14:30:00 +0000 Jason Kocina http://www.marketsmartsites.com/?p=4313 Many of my local customers have a problem bridging the gap between virtual and brick-and-mortar. They need an easy way [...]]]> Many of my local customers have a problem bridging the gap between virtual and brick-and-mortar. They need an easy way [...]]]> http://www.marketsmartsites.com/blog/ideas/distribute-and-track-your-in-store-coupons/feed/ 0 http://www.marketsmartsites.com/blog/ideas/what-is-your-market-segmentation-strategy/?utm_source=rss&utm_medium=rss&utm_campaign=what-is-your-market-segmentation-strategy http://www.marketsmartsites.com/blog/ideas/what-is-your-market-segmentation-strategy/#comments Wed, 22 Jun 2011 17:00:20 +0000 Jason Kocina http://www.marketsmartsites.com/?p=4390 Some times you need to speak to different groups of customers using different language. Whether it be a traditional b2b vs b2c split or more complex scenarios our systems are set up to allow our customer to easily manage content streams to all groups. How your site is configured is dependent on how different these messages are? Often times we can simply deploy a tagging strategy tagging each new piece of content with the segment you would like to reach(clients or prospects for example. )]]> Some times you need to speak to different groups of customers using different language. Whether it be a traditional b2b vs b2c split or more complex scenarios our systems are set up to allow our customer to easily manage content streams to all groups. How your site is configured is dependent on how different these messages are? Often times we can simply deploy a tagging strategy tagging each new piece of content with the segment you would like to reach(clients or prospects for example. )]]> http://www.marketsmartsites.com/blog/ideas/what-is-your-market-segmentation-strategy/feed/ 0 http://www.marketsmartsites.com/blog/ideas/be-noticed-at-your-next-event-how-to-cover-an-event-live-online/?utm_source=rss&utm_medium=rss&utm_campaign=be-noticed-at-your-next-event-how-to-cover-an-event-live-online http://www.marketsmartsites.com/blog/ideas/be-noticed-at-your-next-event-how-to-cover-an-event-live-online/#comments Tue, 14 Jun 2011 15:54:07 +0000 Jason Kocina http://www.marketsmartsites.com/?p=3042 Covering an event through your site and social channels can help you to position yourself or company as an expert in your field both for event attendees as well as for those watching from afar. Using social media channels can help you to do three things: connect with your target market, build your social media lists and educate people about what you do. ]]> Covering an event through your site and social channels can help you to position yourself or company as an expert in your field both for event attendees as well as for those watching from afar. Using social media channels can help you to do three things: connect with your target market, build your social media lists and educate people about what you do. ]]> http://www.marketsmartsites.com/blog/ideas/be-noticed-at-your-next-event-how-to-cover-an-event-live-online/feed/ 2 http://www.marketsmartsites.com/blog/ideas/low-tech-social-media/?utm_source=rss&utm_medium=rss&utm_campaign=low-tech-social-media http://www.marketsmartsites.com/blog/ideas/low-tech-social-media/#comments Tue, 10 May 2011 04:09:41 +0000 Jason Kocina http://www.marketsmartsites.com/?p=3055 My daughter enjoyed her free cone today from our local “Treats of Lonesdale“.    I thought it was a good [...]]]> My daughter enjoyed her free cone today from our local “Treats of Lonesdale“.    I thought it was a good [...]]]> http://www.marketsmartsites.com/blog/ideas/low-tech-social-media/feed/ 0 http://www.marketsmartsites.com/blog/ideas/enhance-your-twitter-list-with-followfriday/?utm_source=rss&utm_medium=rss&utm_campaign=enhance-your-twitter-list-with-followfriday http://www.marketsmartsites.com/blog/ideas/enhance-your-twitter-list-with-followfriday/#comments Sat, 07 May 2011 04:10:15 +0000 Jaclyn http://www.marketsmartsites.com/?p=3034 The average Twitter member has 126 followers out of 50 million (and counting) Twitter users. Want to increase your list size? [...]]]> The average Twitter member has 126 followers out of 50 million (and counting) Twitter users. Want to increase your list size? [...]]]> http://www.marketsmartsites.com/blog/ideas/enhance-your-twitter-list-with-followfriday/feed/ 0 http://www.marketsmartsites.com/blog/ideas/user-generated-content-with-twitter/?utm_source=rss&utm_medium=rss&utm_campaign=user-generated-content-with-twitter http://www.marketsmartsites.com/blog/ideas/user-generated-content-with-twitter/#comments Tue, 15 Mar 2011 16:07:34 +0000 Jason Kocina http://www.marketsmartsites.com/?p=2785 This article came across my feed today: 5 Smart Social PR Campaigns to Learn From. For my clients looking for [...]]]> This article came across my feed today: 5 Smart Social PR Campaigns to Learn From. For my clients looking for [...]]]> http://www.marketsmartsites.com/blog/ideas/user-generated-content-with-twitter/feed/ 2