Database marketing is an incredible tool that can help any business reach its goals! Read about how this client plans to increase her Mailchimp list size to reach more of her customers.
It is getting hard to refute that the way to drive sales online is through a simple marketing program including search engine optimization and social media / email communications. The problem for many companies is two-fold: first the tool set they are working on is outdated and often inefficient; second they don’t know how to get organized to allow more people in their organization to assist business owners and marketing managers in delivering content.
We don’t just build websites; we build communication channels between our clients and their customers, prospects and target market. These sites are meant to be driven by sales, marketing, public relations and customer support teams to manage customer-facing communications with their clients and prospects. Depending on your content commitment, you will find that having help will allow you to bring your vision to life more rapidly. Start with your internal staff and fill the gaps with experts where needed. Continue reading
Many of my local customers have a problem bridging the gap between virtual and brick-and-mortar. They need an easy way to monetize and track their online traffic. Imagine this: a new subscriber joins your list, receives the first in a series of auto-responses which includes a coupon, which they bring it into your store where your cashier verifies via iPhone the coupon’s validity. You control the number of uses per coupon and can track it all. Watch.
Sometimes you need to speak to different groups of customers using different communications. Whether it be a traditional B2B versus B2C split or a more complex scenario, our systems are set up to allow you to easily manage content streams to different groups. How your site is configured depends on the degree of difference in your messages. Often we can simply deploy a tagging strategy–tagging each new piece of content with the segment you would like it to reach (clients or prospects for example).
Covering an event through your site and social channels can help you to position yourself or company as an expert in your field both for event attendees as well as for those watching from afar. Using social media channels can help you to do three things: connect with your target market, build your social media lists and educate people about what you do.
Twitter is the perfect tool for much of your live reporting. Let’s first review our post on Twitter basics.
When you think about Twitter, don’t let yourself see the forest when you should be looking at the trees.
Trying to see Twitter as a whole looks like a mess, but if you saw how all that seeming chaos organized itself in the Middle East recently, some light bulbs should have gone on. The focus power of Twitter is amazing! Anybody who is researching any topic can crowd source the world.
I have had this image on my desktop for a while now and it seems everyone that sees it wants to have it on their computer. I like the way it illustrates a lot of concepts surrounding social media and how we communicate today.
Without ever making it to the recipient’s inbox, your email can be lost into the depths of the “spam” folder easier than ever before.
All email content passes through Internet Service Provider (ISP) filters (like Comcast’s) as well as customizable email application filters (like Hotmail’s). These have the ability to automatically filter emails that their artificial intelligence deems “spammy” before they even reach the intended inbox. And that’s nothing compared to your recipients spending a fraction of a second reading the title of your email and deciding whether to read it or not. Are your emails making the cut?
If you’re looking to simplify the analytics for your site, MailChimp has a plug-in for WordPress called Analytics360, which takes your MailChimp Campaigns, WordPress blog data and Google Analytics tracking and consolidates them into a single report. Results are immediately displayed in your account dashboard. Analytics360 not only allows you to see the traffic you are getting directly from a particular e-mail campaign or blog post, it also shows you where that traffic is coming from, geographically and “Internetographically,” or where in the Internet something has came from.
Analytics360 is a part of our core PowerSite packages that make controlling all your promotional channels that much easier. We use it with our client Pahl’s Markets, so just let us know if it’s something you would like to add to your WordPress site.
Step 1: Web Planning Kit
Download our Web Starter Kit with our Site Planning Workbook, MarketSmart Guidebook, Post-Launch Services Agreement, Communication Architecture Infographic and More to help you get started with your new Web site or support for your current one.Follow Us
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