Most people are familiar with the term SEO (Search Engine Optimization), but do you ever wonder if you are maximizing your SEO potential? One of our clients recently inquired about SEO plugins and whether they are something to which he should be paying attention. Check out what our marketing specialist had to say about the matter.
We spend a lot of time selecting the right metrics or key performance indicators (KPI) during our planning process.
Thankfully, Hurricane Irene didn’t live up to the forecasters’ worst-case scenarios. For one of my clients in Minnesota it could even have some positive fallout. I was with Rob from the Tree and Stump Company last Friday and, of course, I was talking about his website. I pulled out my iPhone to look at his site statistics and was taken aback by his visits for the day. I was surprised by the statistics because we have a very simple strategy for his site updates: Just post the work, the service he is providing and the city where he is doing it. Continue reading
I have had this image on my desktop for a while now and it seems everyone that sees it wants to have it on their computer. I like the way it illustrates a lot of concepts surrounding social media and how we communicate today.
An important part of my “Creating a Social Media Plan” class is talking about the ROI of online marketing efforts. So, what’s an effective way to measure online marketing performance?
If you’re looking to simplify the analytics for your site, MailChimp has a plug-in for WordPress called Analytics360, which takes your MailChimp Campaigns, WordPress blog data and Google Analytics tracking and consolidates them into a single report. Results are immediately displayed in your account dashboard. Analytics360 not only allows you to see the traffic you are getting directly from a particular e-mail campaign or blog post, it also shows you where that traffic is coming from, geographically and “Internetographically,” or where in the Internet something has came from.
Analytics360 is a part of our core PowerSite packages that make controlling all your promotional channels that much easier. We use it with our client Pahl’s Markets, so just let us know if it’s something you would like to add to your WordPress site.
Tracking online advertising for your new website is an easy way to find out which marketing campaigns are working and which aren’t. The great thing about MarketSmart PowerSite packages is that they come with tracking to help determine how effectively your marketing dollars are being spent. It’s important to know how to set up and use tracking tools in Google Analytics when you start advertising with outside sources, so I’ve walked through the process in the video below. I’ll show you how to use simple tracking tools like Google URL Builder and how to link Google Analytics and Google Adwords accounts.
Step 1: Web Planning Kit
Download our Web Starter Kit with our Site Planning Workbook, MarketSmart Guidebook, Post-Launch Services Agreement, Communication Architecture Infographic and More to help you get started with your new Web site or support for your current one.Follow Us
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