http://www.marketsmartsites.com From Kocina Branding & Marketing Companies - "The Non-Advertising, Advertising Agency" Mon, 14 May 2012 14:00:49 +0000 en hourly 1 http://wordpress.org/?v=3.3.2 http://www.marketsmartsites.com/blog/faq/database-marketing-can-we-upload-email-addresses-directly-into-mailchimp/?utm_source=rss&utm_medium=rss&utm_campaign=database-marketing-can-we-upload-email-addresses-directly-into-mailchimp http://www.marketsmartsites.com/blog/faq/database-marketing-can-we-upload-email-addresses-directly-into-mailchimp/#comments Fri, 30 Mar 2012 14:00:36 +0000 Carrie http://www.marketsmartsites.com/?p=7271 Database marketing is an incredible tool that can help any business reach its goals! Read about how this client plans to increase her Mailchimp list size to reach more of her customers.]]> Database marketing is an incredible tool that can help any business reach its goals! Read about how this client plans to increase her Mailchimp list size to reach more of her customers.]]> http://www.marketsmartsites.com/blog/faq/database-marketing-can-we-upload-email-addresses-directly-into-mailchimp/feed/ 0 http://www.marketsmartsites.com/marketing-fundamentals/jumpstart-your-2012-social-media-and-seo-game-plan/?utm_source=rss&utm_medium=rss&utm_campaign=jumpstart-your-2012-social-media-and-seo-game-plan http://www.marketsmartsites.com/marketing-fundamentals/jumpstart-your-2012-social-media-and-seo-game-plan/#comments Tue, 28 Feb 2012 18:00:31 +0000 Jason Kocina http://www.marketsmartsites.com/?p=6833 It is getting hard to refute that the way to drive sales online is through a simple marketing program including [...]]]> It is getting hard to refute that the way to drive sales online is through a simple marketing program including [...]]]> http://www.marketsmartsites.com/marketing-fundamentals/jumpstart-your-2012-social-media-and-seo-game-plan/feed/ 0 http://www.marketsmartsites.com/blog/features/the-one-essential-piece-of-a-successful-social-media-program/?utm_source=rss&utm_medium=rss&utm_campaign=the-one-essential-piece-of-a-successful-social-media-program http://www.marketsmartsites.com/blog/features/the-one-essential-piece-of-a-successful-social-media-program/#comments Fri, 02 Sep 2011 18:00:27 +0000 Jason Kocina http://www.marketsmartsites.com/?p=5378 We don’t just build websites; we build communication channels between our clients and their customers, prospects and target market. These sites [...]]]> We don’t just build websites; we build communication channels between our clients and their customers, prospects and target market. These sites [...]]]> http://www.marketsmartsites.com/blog/features/the-one-essential-piece-of-a-successful-social-media-program/feed/ 0 http://www.marketsmartsites.com/blog/ideas/distribute-and-track-your-in-store-coupons/?utm_source=rss&utm_medium=rss&utm_campaign=distribute-and-track-your-in-store-coupons http://www.marketsmartsites.com/blog/ideas/distribute-and-track-your-in-store-coupons/#comments Thu, 23 Jun 2011 14:30:00 +0000 Jason Kocina http://www.marketsmartsites.com/?p=4313 Many of my local customers have a problem bridging the gap between virtual and brick-and-mortar. They need an easy way [...]]]> Many of my local customers have a problem bridging the gap between virtual and brick-and-mortar. They need an easy way [...]]]> http://www.marketsmartsites.com/blog/ideas/distribute-and-track-your-in-store-coupons/feed/ 0 http://www.marketsmartsites.com/blog/ideas/what-is-your-market-segmentation-strategy/?utm_source=rss&utm_medium=rss&utm_campaign=what-is-your-market-segmentation-strategy http://www.marketsmartsites.com/blog/ideas/what-is-your-market-segmentation-strategy/#comments Wed, 22 Jun 2011 17:00:20 +0000 Jason Kocina http://www.marketsmartsites.com/?p=4390 Some times you need to speak to different groups of customers using different language. Whether it be a traditional b2b vs b2c split or more complex scenarios our systems are set up to allow our customer to easily manage content streams to all groups. How your site is configured is dependent on how different these messages are? Often times we can simply deploy a tagging strategy tagging each new piece of content with the segment you would like to reach(clients or prospects for example. )]]> Some times you need to speak to different groups of customers using different language. Whether it be a traditional b2b vs b2c split or more complex scenarios our systems are set up to allow our customer to easily manage content streams to all groups. How your site is configured is dependent on how different these messages are? Often times we can simply deploy a tagging strategy tagging each new piece of content with the segment you would like to reach(clients or prospects for example. )]]> http://www.marketsmartsites.com/blog/ideas/what-is-your-market-segmentation-strategy/feed/ 0 http://www.marketsmartsites.com/blog/ideas/be-noticed-at-your-next-event-how-to-cover-an-event-live-online/?utm_source=rss&utm_medium=rss&utm_campaign=be-noticed-at-your-next-event-how-to-cover-an-event-live-online http://www.marketsmartsites.com/blog/ideas/be-noticed-at-your-next-event-how-to-cover-an-event-live-online/#comments Tue, 14 Jun 2011 15:54:07 +0000 Jason Kocina http://www.marketsmartsites.com/?p=3042 Covering an event through your site and social channels can help you to position yourself or company as an expert in your field both for event attendees as well as for those watching from afar. Using social media channels can help you to do three things: connect with your target market, build your social media lists and educate people about what you do. ]]> Covering an event through your site and social channels can help you to position yourself or company as an expert in your field both for event attendees as well as for those watching from afar. Using social media channels can help you to do three things: connect with your target market, build your social media lists and educate people about what you do. ]]> http://www.marketsmartsites.com/blog/ideas/be-noticed-at-your-next-event-how-to-cover-an-event-live-online/feed/ 2 http://www.marketsmartsites.com/blog/tips/demystifying-twitter/?utm_source=rss&utm_medium=rss&utm_campaign=demystifying-twitter http://www.marketsmartsites.com/blog/tips/demystifying-twitter/#comments Fri, 18 Mar 2011 18:05:22 +0000 Jason Kocina http://www.marketsmartsites.com/?p=2776 When you think about Twitter, don’t let yourself see the forest when you should be looking at the trees. Trying [...]]]> When you think about Twitter, don’t let yourself see the forest when you should be looking at the trees. Trying [...]]]> http://www.marketsmartsites.com/blog/tips/demystifying-twitter/feed/ 1 http://www.marketsmartsites.com/blog/features/social-media-visualized/?utm_source=rss&utm_medium=rss&utm_campaign=social-media-visualized http://www.marketsmartsites.com/blog/features/social-media-visualized/#comments Fri, 11 Mar 2011 14:43:22 +0000 Jason Kocina http://www.marketsmartsites.com/?p=2793 I have had this image on my desktop for a while now and it seems everyone that sees it wants [...]]]> I have had this image on my desktop for a while now and it seems everyone that sees it wants [...]]]> http://www.marketsmartsites.com/blog/features/social-media-visualized/feed/ 0 http://www.marketsmartsites.com/blog/tips/passing-the-email-spam-scans/?utm_source=rss&utm_medium=rss&utm_campaign=passing-the-email-spam-scans http://www.marketsmartsites.com/blog/tips/passing-the-email-spam-scans/#comments Wed, 02 Feb 2011 19:27:39 +0000 Jaclyn http://www.marketsmartsites.com/?p=2596 Without ever making it to the recipient’s inbox, your email can be lost into the depths of the “spam” folder [...]]]> Without ever making it to the recipient’s inbox, your email can be lost into the depths of the “spam” folder [...]]]> http://www.marketsmartsites.com/blog/tips/passing-the-email-spam-scans/feed/ 0 http://www.marketsmartsites.com/blog/features/analytics360-simplifies-evaulating-your-internet-marketing/?utm_source=rss&utm_medium=rss&utm_campaign=analytics360-simplifies-evaulating-your-internet-marketing http://www.marketsmartsites.com/blog/features/analytics360-simplifies-evaulating-your-internet-marketing/#comments Fri, 10 Dec 2010 20:00:41 +0000 Jason Kocina http://www.marketsmartsites.com/?p=2178 If you’re looking to simplify the analytics for your site, MailChimp has a plug-in for WordPress called Analytics360, which takes [...]]]> If you’re looking to simplify the analytics for your site, MailChimp has a plug-in for WordPress called Analytics360, which takes [...]]]> http://www.marketsmartsites.com/blog/features/analytics360-simplifies-evaulating-your-internet-marketing/feed/ 0