Often the biggest problem customers have with social media, and with search engine optimization (SEO) through blogging, is they don’t know what to say. Our local business starter pack is designed to give businesses a jump start into their SEO, social media and email marketing programs. We start with a simple content schedule centered around our clients’ daily routines. Continue reading for content ideas.
We constantly hear praises about how user friendly WordPress is. Our clients love that they can quickly and easily go into their websites to make additions and revisions. We recently built a website for Ingham Okoboji Lutheran Bible Camps and they’ve especially appreciated the “Forms” feature of WordPress. Here’s what they had to say about it:
Hosting is discussed at the beginning of every website build. We can recommend a hosting provider; however, clients are more than welcome to explore other options as well. Before they can research hosting providers, it’s important they know the WordPress requirements.
We provide several classes to the community about preparing for and getting the most out of social media. Social media isn’t going away, it is only getting stronger. This class attempts to prepare business owners and marketing managers to make social media part of their normal processes, to stay connected with their customers and prospects, and ultimately drive revenue. We have a full room this morning and the questions are insightful. For those that attended, if you have any questions you didn’t get a chance to ask, use the comments area below to ask away. We will answer them through our content streams in the weeks to come. Thanks again!
Congratulations to Mike Danielson, Media Relations’ director of Health and Nutrition Division. His article, Why Social Media Marketing Must Follow Old Media Rules, was named Readers’ Choice by RainToday.com, a top sales and marketing resource website.
I have know Rob from the Tree and Stump Company for a long time. He runs a good business and takes care of his customers. When he finally came around to marketing online I was excited. It was with one of our first MarketSmart Core Builds. I knew he needed something easy to use that would get him found. What I didn’t know was that he cancelled $20,000 worth of advertising for the year and was hoping his site would make up the difference.
The Wellness Advisor® is a free magazine that provides delicious recipes, product news and healthy living tips from experts and contributors. To bring the magazine to the web, we built a PowerSite that highlights all the great articles from each new issue on the home page. A custom-built sidebar displays the featured contributors that wrote articles from each issue, all the article topics, past magazine issues, featured products and a recipe list.
Other unique site features include info boxes in every post that displays magazine issue information, author photos and biographies, Featured Products with links to purchase them, an upcoming events calendar, and recipes with photos, serving size, ingredients, directions and nutrition facts.
Visit The Wellness Advisor’s website here
Hands of Freedom is a 501(c)3 organization headquartered in Minnesota. Its programs include fresh water wells, savings programs, micro-enterprise opportunities and women’s ministries. Within India, Hands of Freedom employs a small and committed local staff that directs the community programs and fills roles including loan officers and country directors.
Hands of Freedom’s PowerSite has a detailed About page explaining its mission, a page dedicated to explaining the plight of India’s poorest citizens, and explanations about each of the organization’s programs the lowest caste, the Untouchables, with hope, training and education to help them escape from human trafficking, bondage and violence.
A blog stream keeps volunteers up to date with videos, photos and news. The menu features calls to action, such as to Get Involved (supported by an event calendar) and Donate. To further enhance the website’s fundraising capabilities, it is incorporated with GoodSearch, a search engine that donates to charitable causes when people utilize its services.
Learn more about Hands of Freedom by visiting its website here
American Rare Coin and Collectibles wanted to revamp its old website and increase customer engagement. Its new PowerSite has separate sites built for sellers, buyers and general information to link the correct content with the right audience. Each easy-to-use site is assigned a color: purple, orange and grey to further distinguish one from the other.
Gold and coin sellers can find videos, FAQs, tips and relevant articles on selling their scrap gold for the best price. Valuable information on the new site includes details about the selling process, facts about products and pricing, a blog stream about industry trends, and precautions to take when selling to gold buyers.
Customers looking to buy gold, coins or collectibles will find information about American Rare Coin’s specials, IRA programs, available products, pricing and FAQs.
The general website lists the company location, the organizations to which American Rare Coin and Collectibles belongs, client testimonials, and its news segment on KARE 11. It also enables visitors to schedule an appointment. A custom feature was the development of the the tables showcasing gold, silver and coin prices that can be changed daily based on the value of each precious metal.
The company also incorporated three blogs with different messaging and articles for sellers, buyers and general customers. The use of targeted content reinforcing the company’s value points of reliability and expertise has brought new customers and traffic to the site.
American Rare Coin and its staff are excited about the new PowerSite, and excited to help people within the Twin Cities with buying and selling gold, coins and collectibles!
Visit American Rare Coins and Collectible’s website here!
The Girlfriends Expo & Getaway is an annual event where women can kick back, and enjoy shopping, interactive seminars, great entertainment and spend quality “girl time” with their friends. To bring this fun expo to life on the Internet, its PowerSite needed to be as vibrant and energetic as the expo itself. The homepage has a full-scale slider with large, action-filled photos taken during past events, as well as show hours, location, expo video, a blog feed and more details in attention-grabbing positions.
The PowerSite also has miniature, automatic sliders that showcase all the companies supporting this event. Ladies exploring the website will find a handy exhibitors list with booth numbers, as well as a preview of some of the exciting giveaways and drawings happening during the expo. A Shop at the Show section is an online catalog, giving the ladies a sneak peak at just some of the great finds they’ll see at the show.
Speakers and entertainment for The Girlfriends Expo & Getaway are clearly organized by date and time, so the ladies can plan their schedules around fashion shows, make up demos and more! Event specials, admission tickets and a built-in interactive map further help with pre-planning for this two-day event. This highly functional PowerSite incorporates many powerful event features that give it a fun, easy-to-navigate, energetic feel.
Check out The Girlfriends Expo and Getaway Website!
Step 1: Web Planning Kit
Download our Web Starter Kit with our Site Planning Workbook, MarketSmart Guidebook, Post-Launch Services Agreement, Communication Architecture Infographic and More to help you get started with your new Web site or support for your current one.Follow Us
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